Posts by jonathanchamp

#writing #comms #internalcomms #leadership #engagement #IABC #csr #collaboration #story #screenwriting #media #change | opinion = own

Build it and they will come, but design it and they will collaborate…

As Enterprise Social Networks become the ‘killer app’ for unlocking tacit information and enabling connections within organisations, there can be a tendency to take an organic approach to the relationships and networks that will emerge.  However, this 2007 (!) article from McKinsey & Company, describes the underlying structures of informal networks. Authored by Lowell Bryan, Eric Matson and Leigh Weiss, it is an essential foundation read for communicators and technologists striving to foster networks on their collaboration platforms, whether they be Yammer, Jive, Connections or other.

Harnessing the power of informal employee networks | McKinsey & Company.

Just as formal hierarchical structures define management roles, formal network structures define collaborative professional ones. In this way such networks can enable large companies to overcome the problems of very large numbers by creating small, focused communities of interest integrated within larger, more wide-ranging communities—for instance, subcommunities focused on different aspects of financial services, such as wholesale and retail banking.

What do we mean by story?

As trends become fads and specialist practices become hot new things, definitions become increasingly important. I’ve written before on how the term ‘engagement’ has been stretched across the fields of human resources, marketing, digital, and employee communication to the point of near-meaninglessness.

‘Story’ is another of those terms. As I look at my various social feeds, RSS alerts, newsletters and journals, ‘story’ and ‘storytelling’ are everywhere.  But the idea of what a story is varies according to the context. This post, Story: A Definitionfrom the blog of Eager Eyes is a good example, describing how data storytelling isn’t always telling the story of the data.

“The strength of visualization is not just to give you a story, but also give you a world. If you don’t agree with the story, or if you want to explore further, you can. Take the visualization and the data and explore for yourself.” Robert Kosara.

Charlie Kaufman: Screenwriters Lecture | BAFTA Guru

BAFTA have given writers a nice little Christmas gift in the form of the Charlie Kaufman screenwriters lecture. As the ‘reflective’ season approaches, there are some provoking messages on the role of the writer, on the role of what is produced, on competition.

“Say who you are.”

Charlie Kaufman: Screenwriters Lecture | BAFTA Guru.

There is also a nice little eBook of Screenwriters on Screenwriting.