From the Melcrum Blog – Brave New World for IC

From the Melcrum Blog – Brave New World for IC

“A long time ago, in organizations not so far away, the role of the internal communicator was to entertain and inform. Modern management was yet to be invented, newsletters needed publishing and staff events planning. But over the past 70 years, as the business landscape and organizational practice shifted, our role as communicators has had to evolve, expanding to include engagement, change, leadership coaching, digital expertise along with human and social network connection. We’re being asked to adapt and develop new capabilities at a rate faster than any previous time in order to survive and thrive.”

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.